BloggersWalk

This is actually a question that I thought over for a very long time before I began BloggersWalk. I believe that quite a few people thinking about starting a blog might have the same debate going on in their head. Which way to go?

Today, there are a lot of blogs that deal with topics like the blogger’s life, make money online, blogging, and SEO. Also, all these topics are focused on one blog. Then, there are those blogs that deal with a very specific niche like soccer shoes, mp3 players, and cell phones. The do-it-all blog concept has its strengths and weaknesses, and the every niche a blog concept also has its strengths and weaknesses.

Personally, I believe it comes down to preferences. I decided to go with the Every Niche a Blog concept. Consequently, BloggersWalk only talks about blogging while I have a few blogs lined up right now that are very niche specific. Anyways, let’s get on and analyze some points to see which one fits you.

Do-it-all Blogs
Strengths

• Your visitors could be concentrated all into this one blog, increasing the possibility of success.
• As you’re not so niche specific, there are more opportunities to update your blog. (eg. Something Blogger John ate for dinner on some day.)
• Especially if many of the topics you are dealing with are similar, there is a greater chance for your visitors to return as your blog can be the place to get all their updates.
• You only have one blog that you have to put all your monetizing efforts into.
• If you’re short on money, you don’t have to invest as much to promote one blog compared to promoting 10.

Weaknesses

• Equally, you might lose a few visitors that could have potentially been loyal visitors, because you talk about so many other topics that are irrelevant to them.
• Again, equally, as you only have one blog to monetize it could mean a potential loss.
• You can’t really sell the blog if such a time ever comes, because what are the chances of the buyer being interested in blogging about the topics that you used to blog about? Also, you’re pretty much left with nothing after selling it off.

Every Niche a Blog
Strengths

• There are a lot of opportunities to monetize your blogs and a chance of a higher pay too as your blog is very niche specific.
• There is a greater chance that you will rack up loyal returning visitors as people like seeing blogs that talk about what they are interested in.
• You can guesstimate about how many people will read your blog post if you post it. (eg. A blog with an average of 1000 UV a day will most likely have about 1000 people reading the first post. On the other hand, with a do-it-all blog, where it is likely that a good portion of the 1000 will not be interested in the first post.)
• You can effectively link your blogs together to develop your blogs’ backlinks. This would especially be powerful if all the blogs are on different servers and are all quite popular with a good ranking.
• If you ever want to see your blog(s), you can do so without losing so much.

Weaknesses

• You need to regularly think up original topics to write about for each blog you have.
• It is also time and money consuming in the part that you will need to separately promote each and every blog.
• Your traffic will be split among your blogs most of the time, which could lead to one of them possibly failing.

In the end, it really is up to the blogger on which way is the right way to go. Again, my personal preference is the Every Niche a Blog approach, as in my opinion, it really gives me more freedom. Sure, it may take a bit more time and a bit more effort, but I feel that if you enjoy blogging, the difference pertaining to time and effort isn’t huge between a Do-it-all Blog approach and an Every Niche a Blog approach.

If you feel that I missed a strength or a weakness with any of the two approaches, feel free to drop a comment and I’ll add it in!

P.S. You probably noticed this, but there are five strengths and three weaknesses per approach. Why? I personally believe that the art of blogging as way more strengths than weaknesses, hence the difference in the number of points.